Premium German Franchise - South

Business Type

Franchise Dealer

Location

South

Impact

£850k

Premium German Franchise – South

A large franchise dealer with annual volume target of 800 retail sales, we were tasked with improving their finance and add on sales. Not only was this department underperforming on their unit target but were averaging £560 combined finance and add on profit per unit delivered, against a target of £1000.

Our initial implementation was a ‘full up deal stack’ using an ‘inclusive sale’ technique, which not only includes a first offer to do business with finance quotes and add-ons included but is supported by relevant (and compliant) hooks and anchors the entire way through the sales process. We showed this dealership how to activate ‘stealth mode’ enabling the team of 14 executives to ‘sell’, without their customers feeling ‘sold to’. A partnership sale as we like to call it.

Print

How We Helped

This had major success and in just 2 months the department had hit their goal of £1000 finance & add on profit per unit delivered. Now that a solid process was working for this dealership it was time for the little tweaks to get them to 120% of their target to enhance revenue for the site, increase the sales executives commission grade and to unlock a bonus for the business managers.

It was time for the second face. This technique involves a second member of staff meeting your customers at certain points during the customer journey to give you a second (and extremely important) chance at selling add-ons. With a bit of coaching and training around the products and the techniques, the implementation of the second face took no time at all, with the team already so in the swing of things with their new process and two months later they had exceeded the 120% and were well on their way to 160% of target with an average finance and add on profit of £1570.

At an average of 70 units delivered per month, this dealership was making an extra £70k* per month and an extra £850k* per year!

These changes took this dealer from a rank of 14th out of 14 within their dealer group, to a consistent 1st place.

Overall Customer Rating;

Excellent (10/10)

57 customer reviews

Sentience Automotive Solutions Ltd

on
on
on
on
on
on
on
on
on
on

25-May-2023

10 x ROI within a few weeks!

I can honestly say, hand on heart, that the bootcamp was without doubt, the course which has brought about more real change to me personally and on my busuness than any other. I mean that sincerely. Ive managed to slowly unpack and use many areas of... Read more By Karl R - Owner - Specialist Independent
on
on
on
on
on
on
on
on
on
on

04-Nov-2022

Knowledge, Experience, Guidance, Improvement, Developement!! Thank you Guys!!

I recently took part in and completed the "Class Leading Area Management" course run by Sentience Automotive Solutions. The knowledge and experience I have gained from taking part in the course cannot be measured. By implementing the tools th... Read more By Conor Hughes - Autoguard Warranties Ltd
on
on
on
on
on
on
on
on
on
on

04-Nov-2022

Neil is a super star!

Neil has been helping me development into a sales manager position that I have recently been given. Has helped me on day to day roles and long term goals. Thanks!!... Read more By Todd
on
on
on
on
on
on
on
on
on
on

27-Oct-2022

A testament to Neil Egan

Unannounced visit by me, and 2 of the team were outside attending to the used car display, which was immaculate, and I just couldn’t find fault. A testament to Neil Egan for his time invested in guiding the sales team and forming the habits. ... Read more By Mark - Owner - Independent Prestige Car Dealer - 70+ Vehicles
on
on
on
on
on
on
on
on
on
on

24-Oct-2022

Ali always delivers

I’ve been to a couple of workshops before with Ali, and he always delivers. The most useful part of the day is definitely the top tips, especially down to what a big difference that extra little bit makes to the business. Thank you, Ali, I wi... Read more By Phil - Sales Director - Independent - 40+ vehicles
on
on
on
on
on
on
on
on
on
on

24-Oct-2022

Small changes that will make a big difference

We thoroughly enjoyed the Maximising Dealer Revenue in Perth. Ali highlighted the small changes that we can bring in straight away, that are usually overlooked, but will have the biggest impact. This was the first workshop we’ve been to; it was a ... Read more By Nick & Sean - Independent - 30+ Vehicles
on
on
on
on
on
on
on
on
on
on

12-Oct-2022

Covered everything from A to Z

The workshop exceeded our expectations and covered everything from A to Z. We're going to immediately implement maximising on every sale, social media and the efficiency of our processes. We learnt that we need to make the most of the facilities avai... Read more By Alan & Scott - Used Car and Commercial Retailer - 100+ vehicles
on
on
on
on
on
on
on
on
on
on

12-Oct-2022

A real eye opener

It's great to be back with likeminded dealers. We've taken a lot from the Maximising Dealer Revenue Workshop, especially the small, 1% things. It's been a real eye opener and a refresher of what we know we need to be doing to maximise our revenue... Read more By Chris & James - Independent Dealer - 100+ vehicles
on
on
on
on
on
on
on
on
on
on

09-Jun-2022

£4,165 added income per month

After working with Neil at Sentience for 3 days, we have now been pushing forward at 30% warranty penetration rate - we started at 13%, which give us £4,165 added income per month.... Read more By Paul - Owner - Independent dealer - 50+ stock
on
on
on
on
on
on
on
on
on
on

10-Jan-2022

They just get it

Really helped us in 2021 after we got in touch to see how we could improve our business following a tough period. These guys just get it and quickly got us going again. Early on we were told that "you know what you know, and you don't what you ... Read more By MS - Owner - Over 500 cars
on
on
on
on
on
on
on
on
on
on

12-Mar-2021

Increased stock turn and margin

Got recommended to Sentience by a trade contact who told me "these guys will cost you but worth it". We had to increase our stock turn but didn't want to lose margin at the same time. Stock was getting older and we want to grow the business. Got... Read more By AJM - MD/Owner - Independent dealer (prestige/premium/luxury)
on
on
on
on
on
on
on
on
on
on

12-Mar-2021

Got us to a great place

When lockdown hit, we knew we had to do something so we got in touch with Sentience. The team quickly understood what we needed and helped us to manage our costs, increase our enquiries and help us to improve our margin. It has been a bloody tough ... Read more By FDD - Owner - Independent dealer (100+ cars) - South
on
on
on
on
on
on
on
on
on
on

11-Jan-2021

Great support, guidance and results

We knew we needed to do something but wasn't sure what! A contact recommended Sentience and we got in touch to see how they might be able to help us. Having just completed the Dealer Development program, I can say that it was a cracking decision ... Read more By RJD - MG Dealer/Independent - North
on
on
on
on
on
on
on
on
on
on

18-Nov-2020

Do it. Just get it booked.

I had heard of Sentience from another dealer I know and thought I could do with some help. I booked the Independent Dealer Health check and Ali got in touch to chat it through. It sounded ideal for my business as I needed another pair of eyes to ge... Read more By James P - Owner - Independent Dealer - Midlands
on
on
on
on
on
on
on
on
on
on

09-Sep-2020

Taken us to the next level!

The figures really do the talking. The things that have been put in place have really helped us each month to accelerate our growth and profitability. It has been a real help to have a fresh pair of eyes and ears to help us to not just sell more cars... Read more By Rob Watson - Owner - PW Motors (Skipton) Ltd

Mission Statement

Together. Better.

Our Vision

To be THE Automotive Performance Partner to our clients

Cookies & Privacy

We have placed cookies on your device to help make this website better. You can read more about cookies and how to disable them here; About cookies

By continuing to browse this site you are agreeing to our use of cookies. More details on the cookies used on this website can be found in our Privacy Policy

I Accept