Warranty/Value added products – National
A bespoke program was designed with the goal of adding significant value to the clients dealer partners. They wanted to provide their team with a competitive advantage in a congested market; the ability to add value to their dealers through relationships and not just products.
The target market of the client was independent dealers of all sizes. That said, many of these dealers employ under five people. Therefore, could we upskill the regional sales agents to provide their dealers with much more than being a “rep”?